Are these post-emo hipsters who are really metro sexual millennials searching for a thing to be known for, really creating a new movement with the Gentlemen Barbershop concept or is this a genuine return to a retro style that is an echo of the 1940-1950’s hairstyles. When analyzing the question posed, it is interesting to note that it refers to different movements that were prevalent amongst men at different stages during the past decade or two. This movements had a profound influence amongst men and their behavior in general. Let us understand how this movement all began.
People tend to categorize a fashion for men according to the “marketing style" that characterizes the different moments in fashionable hair styles. Men also display a similar behavior that fits in with that identified feel behind that style which defines it as a characteristic of the movement. If the movement has a prominent, well-known figure who can be identified as the flag bearer- then that movement thus becomes popular for others to follow. Such is the example of: Harry Gibson, with the nickname ‘Hip’, a prominent jazz musician who was the father of the Hipster movement in the 1940's. He called his fans “Hipster” the lyrics of his songs were controversial and not the mainstream songs you would hear at that time. Many off his followers were not representative of what society expected of them to be, they wanted more than just the traditional culture. They dressed in certain clothes, worn usually by people of a lesser standing. They protested through their dress code against what the majority expected of them.
Greg Wolfman, a PhD researcher in Gender studies, Men and Masculinity at the University of Huddersfield, pose a very interesting question in ‘The Conversation' -when he asks: "Why must we keep on redefining men.” There he makes the point that it must be done because there is a need for “Men's consumer lifestyles,’ to be identified" This is for commercial reasons and according to him, exponential growth occurred in the past 3 decades in the number of Men's lifestyles identified. It is also the focus of his PhD research, he refers to this phenomenon, as the appearance of “new marketed manhood" According to him- his research have indicated that this new marketed versions of manhood can be found to differing extents, in different areas of the country. Apart from the different versions of manhood mentioned in the question, also include lesser sub-male versions like: post-emo hipsters and metro sexual millennials. Wolfson also comes up with names of sub-cultures amongst men like “spornexuals ", “lumbersexual ", “dandy wildman". Each of them identified by their choice of clothing and lifestyle.
All this sub-groups show that there is a need for men to belong and identify with some sub-group by wearing what they wear, act like they do. The same applies to hairstyles, if we look at the current hipster style or undercut reminiscent of the Neo Nazi style. The next point that must be considered is the worldwide return in major cities of the traditional barbershop which reminds us of an era gone by. This begs the question what does the modern Barbershop and the current trend of well-dressed stylish young men in their 20's and 30's have in common? Is this a well-planned strategy by stylists the world over or is it a hair style that has returned from a previous era which was known as the Hipster area. If you are a young man with a good understanding, knowledge and interest in what is fashionable you will realize that it is very important to sport the latest haircut and beard. This coincidentally happens to be what is known today as a “Hipster cut “This is currently the cut preferred worldwide by young men and is a real money spinner for barbershops. There is various variations of this and the place to go for it is a Barbershop.
There you will be confronted with different variations which your very able barber will be able to execute. It is important to note that this doesn't get done in a unisex hair salon by hairstylists. This clean look is in contrast with the previous styles which men styled. This also have the add-on advantage of getting your beard trimmed to perfection in a perfect style to compliment the look. The Hipster hairstyle can be regarded as a very good marketing strategy by the barbershops which can now be found all over the world. This is a style created by strategic marketers with the view of recreating a whole fashion movement with a monetary spin-off. Like the quote of Stephen Pritchard in the Guardian newspaper says “They believe in miracles because they create them.’ According to Hancock Hipsters are the youngest style created or recreated.